TechAdvantage
TechAdvantage is the premier conference and expo for electric cooperative engineering, operations, information technology, purchasing and supply management professionals.
Yellow AI Summary
TechAdvantage, held February 14-17, 2027, in San Diego, is an annual conference and expo for over 8,000 electric cooperative professionals focused on engineering, operations, IT, and supply chain management. The event features over 500 solution providers, including nearly 400 exhibitors, with more than 70 exclusively unveiling new products and services for the cooperative sector. Keynote speakers include NRECA CEO Jim Matheson and CoBank CEO Jeffrey Connor, addressing topics from broadband deployment to energy services innovation. This gathering equips cooperative professionals with actionable frameworks and forward-looking strategies through focused educational sessions and an extensive expo floor.
Yellow Score Breakdown
Yellow's Take
This premier Energy/CleanTech event boasts over 8,000 attendees and draws high-caliber speakers like April Rinne and Brian Solis, signaling a strong audience quality for B2B marketers targeting the electric cooperative industry. While the event's niche focus and scale are impressive, the absence of exhibitor pricing and detailed sponsor information presents a significant gap for event marketers planning their participation.
Attendee/Press Sentiment
Attendee Feedback Sentiment
Press Reviews Sentiment
“TechAdvantage provides co-op professionals a rich experience of focused ideas, strategies and innovations designed to equip them.”
Press Reviews
“Tech Advantage is where electric cooperatives come to see what's next and bring it home — transforming session abstracts into actionable frameworks.”
“The Expo will have nearly 400 exhibitors, including more than 70 that will unveil products and services exclusively to electric cooperatives.”
“The program builds on an education and training framework designed to prepare future utility professionals to serve their members better.”
“Over the years, I've had the privilege of being on-site at over 250 utilities. TechAdvantage feels like a homecoming.”
“TechAdvantage is the premier conference and expo for electric cooperative engineering, operations, and technology, featuring more than 500 solution providers.”
“It was a privilege to attend TechAdvantage 2026! We had a great time connecting, exchanging ideas, and learning alongside industry experts.”
Instagram / Alubar Group“What's most complex is the three-in-one format — PowerXchange, TechAdvantage, and The Expo — each with its own set of breakout and logistical needs.”
“TechAdvantage is the premier conference and expo for electric cooperative engineering, operations, and information technology.”
“NRECA has held an annual gathering of members since its founding, featuring over 100 educational sessions on grid reliability and broadband expansion.”
Topics
Speakers
Jim Matheson
CEO, National Rural Electric Cooperative Association
Chris Jones
SVP, NRECA
Jeffrey Connor
CEO, CoBank
Past Speakers (2025)
April Rinne
Keynote Speaker, Change Navigator, and Global Futurist
Brian Solis
Head of Global Innovation, ServiceNow
Noelle Russell
Founder & Chief AI Officer, AI Leadership Institute
Cyndie Spiegel
Keynote Speaker, Community Architect, and Bestselling Author
Exhibitor & Booth Pricing
Sources: NRECA Show Management,
NRECA Exhibitor Prospectus,
Cooperative.com Sponsorship
Prices are approximate and may vary. Verify with official sources.
Coupons
No coupons found for this event.
Sponsors
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