NRF Retail's Big Show
Retail's Big Show
Yellow AI Summary
NRF Retail's Big Show, held annually at the Jacob K. Javits Convention Center in New York City, is a three-day event bringing together over 42,000 retail professionals from January 10-12, 2027. This conference and expo focuses on the operational integration of emerging technologies like AI and agentic AI, alongside discussions on retail media networks, reverse logistics, and the circular economy, featuring leaders from companies such as Ulta Beauty, Taco Bell, and The North Face. With 86% of attendees holding purchasing influence and significant press coverage highlighting a pragmatic shift towards human-centered retail and mature AI adoption, the event serves as a platform for strategic planning and industry advancement.
Yellow Score Breakdown
Yellow's Take
With 35,000+ attendees and C-suite leadership from giants like Ulta Beauty and Taco Bell, this event is a powerhouse for B2B marketers targeting the retail sector. Its deep dive into crucial topics like Agentic AI and Retail Media Networks, alongside a robust speaker lineup, offers unparalleled industry focus. While exhibitor details are absent, the sheer scale and caliber of audience make it a prime destination.
Attendee/Press Sentiment
Attendee Feedback Sentiment
Press Reviews Sentiment
“86% of attendees hold purchasing influence — 42,000 attendees breaking records”
Press Reviews
“NRF 2026 struck a rare balance between technological ambition, brand identity, and authentic customer connection — a pragmatic turning point for the industry.”
“After coming for so many years I found the whole thing a little overwhelming — the show is massive”
“NRF 2026 Retail's Big Show was a major victory for human-centered retail — a return to retail's roots with human connection, in-store presence, and emotional resonance.”
“Large scale requires strategic planning to stand out among 6,200 brands”
“At NRF 2026, artificial intelligence was no longer a novelty but part of the operational fabric. The tone was noticeably more mature with less hype.”
“I walked NRF through two lenses: as a local independent retailer and as someone looking at what's next for retail tech”
“While AI was the most talked about subject at the conference, industry experts also discussed store-level tech innovation and the importance of value.”
“Highly valued for networking and lead generation — the concentration of retail decision-makers is unmatched”
“Retail in 2026: Action Beats Perfection. What stood out was not simply the pace of innovation, but the growing discipline behind it.”
Topics
Speakers
Kecia Steelman
President & CEO Ulta Beauty
Dane Mathews
Chief Digital & Technology Officer Taco Bell
Diana Marshall
EVP & Chief Experience Officer Sam s Club
Bob Eddy
CEO BJ s Wholesale Club, Inc.
Caroline Brown
Global Brand President The North Face®
Sun Choe
Global Brand President Vans
Nina Flood
Global Brand President Timberland
Harley Finkelstein
President Shopify
Past Speakers (2025)
John Furner
President and CEO, Walmart U.S.
Doug Herrington
CEO, Worldwide Amazon Stores
Brian Cornell
CEO, Target
David Solomon
Chairman and CEO, Goldman Sachs
Tommy Hilfiger
Fashion Designer and Founder
Tracee Ellis Ross
CEO and Founder, PATTERN Beauty
Joshua Schulman
CEO, Burberry
Tony Spring
Chairman and CEO, Macy's Inc.
Exhibitor & Booth Pricing
Sources: NRF Startup Hub,
NRF Sponsorship Levels,
NRF Innovators
Prices are approximate and may vary. Verify with official sources.
Coupons
Sources: 
Coupons may have expired or changed. Verify with official sources.
Sponsors
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