MODEX
The Premier Supply Chain Experience Trade Show.
Yellow AI Summary
MODEX is a biennial exhibition held at the Georgia World Congress Center in Atlanta, dedicated to the material handling and supply chain industry. The 2026 event, scheduled for April 13-16, will feature over 630,000 square feet of exhibits showcasing supply chain, logistics, AI, manufacturing, and technology solutions, with a particular emphasis on production-ready AI and robotics. Attended by 48,733 professionals, including 88% with direct buying power and representatives from 80% of the top 100 retailers and 70% of the top 100 consumer goods companies, MODEX serves as a platform for industry leaders to explore innovative technologies and make significant purchasing decisions. Keynote speakers for MODEX 2026 include Richard McPhail, CFO of The Home Depot, and Salim Ismail, founder of OpenExO, alongside prominent figures from sponsors like Honeywell, Dematic, and Toyota Material Handling.
Yellow Score Breakdown
Yellow's Take
MODEX delivers an exceptionally high-quality audience of nearly 50,000 professionals laser-focused on supply chain and logistics, bolstered by high-caliber speakers like the CFO of The Home Depot and Exponential Strategist Salim Ismail. While the event boasts impressive scale and industry depth, crucial exhibitor and sponsorship investment details are notably absent from readily available information. This show is a prime opportunity for B2B marketers to connect with a deeply engaged, industry-specific demographic.
Attendee/Press Sentiment
Attendee Feedback Sentiment
Press Reviews Sentiment
“88% of attendees have direct buying power — the audience is predominantly active buyers with significant budget authority”
Press Reviews
“MODEX 2026 is being hailed by media and industry journalists as the 'Super Bowl of the supply chain', with a heavy focus on production-ready AI and robotics rather than just concept pilots.”
“35% of attendees plan to spend over $1 million on supply chain solutions within 18 months”
“Budgets are following the strategy. Respondents report average automation spending of $1.6 million in 2026, up significantly — there is no time for procrastination.”
“80% of the top 100 retailers and 70% of the top 100 consumer goods companies attend”
“For the supply chain, that event is MODEX, and for good reason: it's where the biggest names, boldest ideas, and breakthrough tech converge, spanning over 630,000 square feet.”
“200+ free educational sessions delivered by practitioners rather than sales-driven pitches”
“Global supply chains don't stop at borders, and neither does Modex. The event will draw a strong mix of international attendees to the Georgia World Congress Center.”
“With 1,000+ exhibitors, veteran feedback emphasizes the need for custom booth designs to stand out”
“At MODEX 2026, Zebra will feature the WS501-R wearable computer and the AI-optimized TC501 and TC701 mobile computers, showcasing solutions that enhance warehouse operations.”
Topics
Speakers
Richard McPhail
CFO, The Home Depot
Salim Ismail
Exponential Strategist, Founder & Chairman of OpenExO, Founding Executive Director of Singularity University, Former Yahoo VP
Dale Earnhardt, Jr.
A Racing Legend
John Paxton
CEO of MHI
Wanda Johnson
Deloitte
Jim Gaffigan
Grammy Nominated Comedian, Actor, Writer, Producer
Past Speakers (2024)
George W. Prest
CEO, MHI
John Paxton
CEO, MHI
Scott Sopher
Managing Director, Deloitte
Exhibitor & Booth Pricing
Sources: MODEX Official,
MODEX Sponsorships,
MODEX StartUp Pavilion
Prices are approximate and may vary. Verify with official sources.
Coupons
InstagramCoupons may have expired or changed. Verify with official sources.
Sponsors
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