Cisco Live
Gain the skills you need to succeed in the new AI era
Yellow AI Summary
Cisco Live is an annual event with over 36 years of history, serving more than 22,000 senior IT leaders, system architects, and CIOs. The conference focuses on technical education across AI, security, and networking, providing deep content and direct access to subject matter experts. Recent iterations have highlighted Cisco's transition to a unified AI platform company, emphasizing infrastructure, trust, and data fabric.
Yellow Score Breakdown
Yellow's Take
Cisco Live stands out as a premier destination for B2B marketers targeting the cloud and infrastructure sector, boasting over 22,000 IT practitioners and a C-suite caliber speaker lineup including Cisco's CEO. While the event's massive scale and deep technical focus on AI, security, and networking are undeniable draws, marketers should note the absence of publicly available exhibitor and booth pricing, requiring direct inquiry for participation costs.
Attendee/Press Sentiment
Attendee Feedback Sentiment
Press Reviews Sentiment
“Attendees consistently rate it as a valuable use of time — deep technical content and direct access to subject matter experts”
Press Reviews
“Cisco Live 2026 Amsterdam landed as a pivotal moment for the company's transition from a networking provider to a unified AI platform company, focusing on infrastructure, trust, and data.”
“Audience is primarily senior IT leaders, system architects, and CIOs — shifting from hardware buyers to full operational stack refreshes”
“Cisco Live EMEA 2026 saw the networking giant reposition itself as an AI platform company, with emphasis on the Data Fabric component.”
“Enterprise customers buying platform bundles rather than individual switches — leads focused on multi-year digital transformations”
“We have 21,000 of you here with us this week — the biggest event we have ever had in EMEA.”
“Connections made at Cisco Live often lead to new collaborations and professional opportunities”
“Cisco emphasised that ambition alone isn't enough — organisations need robust, intelligent infrastructure to run increasingly complex digital environments.”
“Record-breaking 21,000 attendees at EMEA 2026 — highly engaged audience of technical decision-makers”
“The most important detail is not raw throughput. It is the intent to optimize AI collective communication, improving utilization of expensive compute resources.”
Topics
Speakers
Chuck Robbins
Chair and Chief Executive Officer, Cisco
Liz Centoni
EVP and Chief Customer Experience Officer, Cisco
Jonathan Davidson
EVP and General Manager, Cisco Networking
Jeetu Patel
President and Chief Product Officer, Cisco
John Smith
EVP and General Manager, Cisco Networking
Past Speakers (2025)
Chuck Robbins
Chair and CEO, Cisco
Jeetu Patel
President and Chief Product Officer, Cisco
Liz Centoni
EVP and Chief Customer Experience Officer, Cisco
Tom Gillis
SVP and GM, Infrastructure and Security, Cisco
DJ Sampath
SVP, AI Software and Platform, Cisco
Kamal Hathi
SVP and GM, Splunk Products and Technology, Cisco
Exhibitor & Booth Pricing
Sources: Cisco Live Sponsor Page,
Cisco Engage Tech Days Prospectus
Prices are approximate and may vary. Verify with official sources.
Coupons
No coupons found for this event.
Sponsors
Thinking of exhibiting atCisco Live?
Research and analyze all events for your yearly programming, specifically scored and ranked for your ICP. Enrich attendee lists, draft and send personalized messages – before and immediately after the event.
and
